The Paradox of Choice
“There’s a marketing concept called the Paradox of Choice.”
Then he went on, using small words so I could follow. Sometimes, his marketing stuff, especially the complications of statistical sampling, are well beyond my tender abilities. But this, this I understood immediately.
At it’s most basic, here’s the definition of the paradox if choice: if consumers have too many choices, they’ll either get confused and pass on making a decision, or will revert to brands that they recognize. Say you’re going to the bookstore, and you’re assailed (as I often am) with a plethora of choices. Too many choices. You see a James Patterson novel, and seize on it. You recognize the name—you’ve read his books before, you were satisfied, so you buy that. No searching, no discovery. Just a mindless choice. An easy choice. Because who has the time to put into making a decision anymore?
posted by Mark Terry at 4:30 AM
2 Comments:
I wonder about that as well. As much as we all say we want "more choices" I think deep down many of us just don't have the time to think about or even look at all those choices.
Oh, what a life it would be if we could spend hours looking through books of new authors we haven't read before. Unless a book is highlighted on a table or end cap, who has time to look through row after row of books available to us.
With ebooks, it's even worse, page after page on the computer screen of possible titles to choose from.
Just too much choice......
First no time to read, now no time to even make a decision. Sucks.
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