SinC Survey Results
Of only “moderate influence” among buyers are bookstore newsletters, bookseller
recommendations, librarian recommendations, mystery catalogs, newspaper and
magazine advertisements, author webpages, posters in stores and libraries and billboards
and hearing the author has won an award.
• “Low influence” factors include author blogs, author mailings, publisher websites,
Facebook, banner ads on websites, online communities such as DorothyL and following an
author on Twitter