Mark Terry

Wednesday, July 07, 2010

Blog Metrics

July 7, 2010
I was recently asked if I thought the blog tour was worthwhile. It was a specific question, so I looked at the website metrics.

MonthPage LoadsUnique VisitorsFirst Time VisitorsReturning Visitors
Jul 201084051744671
Jun 20107,3133,2482,662586
May 201010,0495,2824,464818
Apr 201018,1356,8555,919936
Mar 201018,8968,3617,519842
Feb 20106,0414,3793,927452
Jan 20105,2873,8473,317530

The tour began a little early, in mid-to-late March and ran through April. As you can see, my page loads jumped from 6,041 in February to 18,896 and 18,135 in March and April, when I was on active blog tour. Even in May, when the blog tour was basically over, my numbers were high, with page loads slightly over 10,000 for the month. It's dropped down again even though overall numbers are increased over pre-blog tour dates.

Unique visitors also jumped significantly, particularly in March. First-time visitors jumped through the roof in March and stayed pretty high in April. Returning visitors were consistent with the overall increases, too. (I wish they were higher overall, but hey, I cherish each and every one of you. Would I be even happier if I had hits like John Scalzi's Whatever blog, with something like 40,000 unique visitors daily? Uh, yeah.)

So was the blog tour worthwhile? Yes, definitely.


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